Backed Or Whacked: Get Together With The Band
Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals. Follow him on Twitter @rossrubin.
Last week, Backed or Whacked look at a trio of wristbands that can hold a buck, make a bun and prevent a burn all without any assistance from a successful mobile app platform. But as a host of digital fitness products has shown, the usually limited interfaces of fashion accessories can be boosted by pairing them with smartphones.
Whacked: Embrace+. The Embrace+ could be described as a smartwatch for people who would rather rave all night than know what time it is. The transparent band, to be available in three shapes, has embedded LEDs that illuminate in different colors depending on the kind of notification being received.
With 13 different services and alerts…
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