Google deal with EU regulates search results – report
In a sweeping proposed deal with European antitrust regulators, Google(s goog) has agreed to increase the prominence of links to competitors like Yelp and TripAdvisor in its search listings, and to clearly label in-house services such as Zagat. The agreement also sets out restrictions on how Google sells advertising and how it treats third party content like news articles and restaurant reviews.
The long-awaited deal is significant because it concludes a multi-year investigation by EU competition authorities, and because it is the first time that Google has bent to government demands over how it presents its search results. The details of the five-year deal, which has yet to be formally announced, were reported on Saturday by the Financial Times.
The terms of the deal
According to the FT, Google’s obligations vary depending on the nature of the search results. The most onerous conditions relate to listings like travel or…
View original post 610 more words