Rocket Internet Revs Up Easy Taxi, Its Latin American Hailo, With $15M In Funding
Rocket Internet, the Samwer Brothers’ Berlin-based e-commerce startup incubator, is taking its Latin American ambitions up to the next gear. Easy Taxi, a Hailo-like app for calling up taxicabs, is today announcing a $15 million round of investment from Latin America Internet Holding (LIH). LIH is Rocket Internet’s holding company in the region, and it is part-owned by Millicom, an emerging markets service provider that also invests in Rocket startups in Africa. Easy Taxi will be using the funding both to continue to build out its operations in Latin Amercia, but also to gear up for “global” expansion.
That could pit it closer to competing against Hailo, the taxi app that seems to have inspired both the Easy Taxi service as well as perhaps an element of its logo (seen here to the right). Both apps (like Uber and others as well) use a mobile app-based system…
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